Hoa Luo

/ Home » Profiles » Hoa Luo


Hoa Luo – a life on parallel plateaus by Anne Suttner Let’s dive into the art cosmos of Hoa Luo.

Blurred, Virtual and Nested Searching for her work, we find a blog on the Internet with the title “I’m sorry mate, that’s all I’ve got” – moving images in connection with small texts that seem mysterious.

The idea behind it has blurriness as its premise. The miniatures that can be seen are slogans and texts torn out of conversations or appearing quite spontaneously and, when combined with images, produce a new level of meaning. A process of development is initiated, fed by networking and the adoption of different perspectives, parallel to real life. Hoa Luo’s work consciously defies the laws of the art market by neither offering a clear work nor allowing herself to be pinned down to one person. She divides herself among several fictional characters, each of whom uses different media: Performance, books, films, and painting.

When asked if studying philosophy had an influence on the creation of her work, Hoa says, “from philosophy come the theories and thoughts, which then form into concepts.
“For me, content becomes more tangible through abstraction and achieves that elegance that I love so much!” – Hoa Luo Her interest is in theoretical philosophy, represented by Flusser, Virilio and Charlotte Klonk.

Levels of painting
The work she is most passionate about is painting. While studying painting with Ashley Hans Scheirl and Daniel Richter at the Academy of Fine Arts in Vienna, her paintings undergo a progression from the figurative to the abstract. Her oil paintings are of great complexity: graffiti can also be found in individual layers.

As a rebellious young woman, Hoa has let off steam in the graffiti scene and sprayed in Barcelona, London and Sydney. As a woman, she has taken an absolute pioneering role, asserting herself in this male-dominated environment. Meanwhile, her focus has shifted to teaching the technique and working with young people. She enjoys lecturing and takes from the course participants the first glance, the beginnings of perception as parameters to match with her own perception. She wants to teach them to look at their works neutrally and not to divide them into good or bad. They should gain the self-confidence to choose what they actually want to realize and show.